Released on = August 17, 2007, 4:57 pm

Press Release Author = Taiga Works

Industry = Apparel & Fashion

Press Release Summary = Taiga Works, a Canadian manufacturer of outdoor gear and
clothing, has finally entered the e-commerce market with its own online store.

Press Release Body = Vancouver, BC, August 15th, 2007 - Taiga Works, a Canadian
manufacturer of outdoor gear and clothing, has finally entered the e-commerce market
with its own online store. Taiga Works has been manufacturing outdoor gear at its
Vancouver factory for over thirty years. Prior to launching their website, Taiga
Works primarily sold their products within the Vancouver area. Now they are selling
their camping and hiking gear globally.

Taiga Works' shopping cart was officially launched on August 15th, 2007. Previously
their website only accepted orders via fax or telephone. Now customers can log on
to the Taiga Works website and place orders using their credit card. Their shopping
cart uses SSL encryption to protect customer's personal and payment information.

With the shopping cart comes many other new website features. You can now search
their product catalog either by category or by using their search box. You can
easily switch between Canadian and US currency. Customers can submit product
reviews to share their experiences with others. Also you can e-mail specific
product pages to a friend.

Taiga Works is entering a very competitive market with established stores such as
REI, BackCountry and Mountain Equipment Co-Op. These industry leaders have been
developing their online presence for over a decade. These companies all sell
products from the top brands in outdoor gear and clothing. Taiga Works is using a
different approach by primarily selling products they manufacture themselves. Most
Taiga Works products are manufactured in Canada instead of overseas like most
clothing manufacturers.

Taiga Works is showing that a small scale manufacturer can compete on a global
scale, even if they join the race a decade late. Today's technology makes it easy
to develop brand recognition and get people talking about your products. The
internet brings the global marketplace right to your desktop.

For additional information on Taiga Works' new e-commerce store contact Jeremy
Biberdorf or visit www.taigaworks.ca

About Taiga Works - Taiga Works manufactures and sells a wide range of outdoor
equipment and clothing including: down garments, waterproof Gore-Tex jackets, fleece
apparel, sleeping bags, tents and backpacks. Their gear has been used on many
mountain climbing expeditions across the world.

Web Site = http://www.taigaworks.ca

Contact Details = Jeremy Biberdorf
Taiga Works
Phone: 604-251-2979
Fax: 604-875-8813
Jeremy@taigaworks.ca
http://www.taigaworks.ca
301 West Broadway, Vancouver, BC, V5Y1P8